I’ve just released a second volume of journey mapping sketched icons, containing 120 more icons. All images are in 300dpi PNG format, with transparent backgrounds, available for you to use in any way you like. You’ll find some additions to existing categories found in the Volume 1 set of icons, including expressions, people, devices, technology, […]
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How to construct a great story
As I’ve written about before (and in my Presto Sketching book!), storyboards give you great bang for buck when you want clarity and direction in any project, especially for product and service design. Here’s how to construct the most essential ingredient: the story itself. Storyboards can guide you and your team from problem to solution […]
Why your project needs storyboarding
There’s that fantastic time in any product or service design project where an idea is just starting to take shape, and spread its wings. Will it be The Next Big Thing? Will it be able to stand up to the barrage of oncoming questions, like: will it resonate with your target audience? How will it […]
Discover how your customers tick with the Decision Factors sketch
It can be really hard getting a handle on what factors affect your customers’ decisions, or how to get buy-in from your stakeholders. The Decision Factors sketch can make it easier. Think of the last time you made a big purchase. What was that like for you? Did you weigh up pros and cons? Was […]
Mapping your user’s day with the User Clock Sketch
See your user’s experience of their day through their eyes with the User Clock Sketch. The power of mapping user experiences Are you involved in making products and services for customers and communities? If so, you’ll know how important it is to make sure your offering matches what they need. A standard way of connecting user research to making products […]
Better visual brainstorming with the Concept Canvas
Making big decisions about which idea or option to invest in amongst a group is really hard. Using the Concept Canvas to visually compare apples to apples makes it a bit easier (includes free PDF). I was in a brainstorming session from hell once. I was part of a team to help a telecommunications company […]
Use the Product Box sketch to improve any product or service
Here’s a simple visual framework you can use by yourself or with a team to help you clarify the value and benefits of your product, service, or even yourself.