There’s that fantastic time in any product or service design project where an idea is just starting to take shape, and spread its wings. Will it be The Next Big Thing? Will it be able to stand up to the barrage of oncoming questions, like: will it resonate with your target audience? How will it […]
change management
Discover how your customers tick with the Decision Factors sketch
It can be really hard getting a handle on what factors affect your customers’ decisions, or how to get buy-in from your stakeholders. The Decision Factors sketch can make it easier. Think of the last time you made a big purchase. What was that like for you? Did you weigh up pros and cons? Was […]