Presto Sketching

A book to help you think and communicate better with drawing

Visual strategy and facilitation

Nail your product strategy with the Product Pyramid

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Features! Story points! Sprints! UIs! It’s all too easy to let the detail of product management drown out the actual product strategy. The Product Pyramid can help.

Strategy is a tricky game. The more complicated the product(s), service(s) and business(es), and the more people involved, the trickier things get. Trying to get shared understanding about vision, direction, risk, priority, and so on is hard enough, let alone getting shared alignment, decision, and execution.

But so often I find that it’s all about connecting the various pieces of product management into a cohesive product strategy story. This usually involves visual framing, and getting everyone involved using a shared perspective and vocabulary that describes where we want to play and how we want to win.

Lots of product managers, designers and entrepreneurs struggle with strategy, because they jump into details too soon, or find it hard to separate what they know from what they believe/suspect/assume. Japanese master swordsman, author, philosopher and all round legend Miyamoto Musashi put it well: “Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things“.

What is the Product Pyramid sketch?

With that in mind, the Product Pyramid sketch is a way for product managers, designers and founders to visually relate the detail of any product (or service) to the rest of what’s important about that product: the experience it provides, the benefits it gives to customers, and the value it creates for customers and the business.

It’s a simple pattern that you can draw on a whiteboard in a strategy meeting, and it looks like this:

How does it work?

The Product Pyramid is a visual guide to remind you and others how all of the parts of your product are related.

  • P = PURPOSE of the product, usually to increase some value to your business and your customers; the change your product is trying to make in the world
  • B = BENEFITS to your customers; what they talk about to others that’s so good about your product
  • J = JOURNEY people go through when evaluating, buying, using, getting help and sharing your product
  • F = FEATURES of the product; what people use in the journey
  • P = PERSONAS that interact with the product; the different types of people that go through different parts of the journey. JTBD and needs (i.e. the jobs-to-be-done framework) fit in here.
  • C = COMPETITION that also attracts the same personas with the same needs

When should I use the Product Pyramid sketch?

Use this sketch (or visual framework) if these sorts of scenarios happen:

  • You can’t seem to focus product conversation at the right ‘level’ (i.e. people get bogged down in talking about user interfaces, bugs or features when you actually need to talk about benefits)
  • You don’t have a shared understanding of the product’s strategy across the team
  • You need to come up with good research questions
  • You can’t remember all your user stories

How do I use the Product Pyramid sketch?

Make sure you have a whiteboard. If any of the symptoms above start to happen in a meeting:

  • Draw a nice big triangle
  • Draw in some horizontal lines to separate the triangle into the different zones (Benefits, Journey, etc)
  • Make some notes in the zone (or beside the zone) that reflect the conversation you’re hearing. It could be questions, assumptions, or things you’re trying to understand better
  • Listen for connections in what’s being talking about, and visually reflect this with arrows from one zone to another

The Product Pyramid is a map

The Product Pyramid is a map. It’s there to help you know where you’re at in a product discussion, and where you want to be. It’s not meant to contain lots of detail, but it does serve to point the way to that detail (that would live elsewhere). For example, the Journey layer should ‘link’ to any customer journey maps you have created.

It’s also there to highlight any gaps, vagueness, or disagreement in your product strategy.

The Product Pyramid is a story

Because the Product Pyramid ‘connects the dots’ of your product’s purpose, benefits, journey and features, it also doubles as a great way to tell your product strategy as a cohesive logical story. Two examples:

Pitch to leaders (top-to-bottom) – “The most important change we want to make in this business is [Purpose]. To do that, we need to help [Persona(s)] with [Benefits]. As they use our product, they [Journey], and they way they experience [Benefit] is through [Features]. If we invest in [Feature], this will unlock greater [Benefit].”

Rationale for a feature improvement sprint to engineering (bottom-to-top) – “This particular [Feature] in our product might be small, but it’s the source of a disproportionate amount of support requests. At the moment, it gets in the way of [Journey], and stops too many customers from realising [Benefit]. That’s why we need to focus on improving it this quarter, so that [Purpose].”

Try it yourself

So, the next time any of your product team meetings include even a bit of product strategy – e.g. sprint planning, feature brainstorming, business review meeting – your team can now have a way to keep all the various parts of the product related, and optimise discussion for business benefit and customer benefit.

Use the Product Box sketch to improve any product or service

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Picture yourself strolling down the aisle of your local supermarket, looking at the various products on the shelves. What catches your eye? What is it about the boxes, packaging and labels that gets that product into your trolley?

Not many of us get to design those boxes and packaging, but imagine if you got to do exactly that for your business, product or service?

Or imagine if you got to design a box for you?

That’s exactly what this Product Box sketch trick is all about. It’s a way to help you think about whatever it is that you’re selling, from a fresh point of view. You use the visual ‘language’ of boxed product design (like a box of cereal) as a way to express your product’s value to customers. And it goes a bit like this:

Decide on what it is that you want to sell. As an example, I’m going to use ‘Project Manager’ (I was having a conversation with a friend the other day about how she’s trying to help her team understand how a project manager can help them).

1. Start the box

Sketch a nice big rectangle. This is going to be the front of your boxed product.

2. Sketch the front of the box

Now it’s time to start getting creative! Write the name of the ‘product’ at the top of the box in nice big letters (in my case it\’s ‘Project Manager’), and sketch whatever your product is. Make sure you leave some area blank for the next step. Note how I\’m keeping my sketching really simple:

3. Add the benefits

Next, think about the benefits of your product. What’s your product going to do for your customers? Why should they care? Write those benefits on the front of the box, too (up to 3 benefits is fine). Try not to agonise over the benefits (or your sketching) too much. Progress is better than perfection at this point!

4. Add the ‘ingredients’

Now, let’s get 3D: draw a bit of a parallelogram on one side of your ‘box’. This is the side of the box where your ‘ingredients’ go. This can be the main features of your product; the sort of things that customers want to check that your product includes, when they’re comparing your product with others. Go ahead and write whatever those ‘ingredients’ are.

5. ‘Open here’

Finish off the box by drawing the top (like you can see below). Add in something about how customers start using your product. Do they just open the box and away they go? Or do you want to add the price?

6. Refine your design

As you sketch this ‘product box’, you may well have more ideas about how to make it better. You might also get into the metaphor of the product box a bit more too, and you might want to riff off product-y things like ‘batteries not included’, or ‘assembly instructions’, and so on. Go ahead and do another sketch, and work in your refinements. Here’s mine:

And there you have it! It’s amazing how often we forget to think about our business, our product, our service — whatever it is — from a customer’s point of view, and the product box is a great metaphor for getting us thinking differently. Here are some ways you can use this Product Box sketch as an activity:

  • Help you and your team get a shared understanding about what your product/service is now
  • Help you and your team think in a fresh way about what it could become
  • Galvanize your team, and get them thinking about their internal value to your organization in a new way
  • Help you think about yourself. What value do you want to be in the world? Why should people ‘buy’ you?
  • Sharpen up your resume: what are the benefits to your new employer if they were to give you the job?

So, give the Product Box sketch a go, first by yourself and then with your team. As always, let me know if you try it out, and how it went.

5 MORE tips for better whiteboarding awesomeness

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My last post about whiteboard tips seemed to really strike a chord with a lot of readers, so here for your further whiteboard mastering pleasure are 5 MORE tips. If you missed out on the first 5, don’t worry; you can read them here.

There’s no harm in saying again that writing and drawing on a whiteboard is not only a great way to visually reflect what’s being said in the meeting, it’s a great way to command the meeting. By that I don’t mean making YOU the centre of attention; I mean making the IDEA, or the QUESTION, or the DECISION the centre of attention.

So, here are 5 more ways you can rock the whiteboard, to make sure everyone in the meeting focuses on what really matters.

1: Plan the structure  of your whiteboard space

It’s really easy to let a meeting take your hand all over the whiteboard. Before you know it, you’ve scrawled willy-nilly all over it like a bee on Red Bull, darting from flower to flower. This might feel good, in a Beautiful Mind aren’t-we-brilliant kind of way, but it may not help everyone in the meeting to get more clarity, meaning, structure, and connection from what’s being discussed.

Instead, plan the spatial structure of what you’re going to write and draw on your whiteboard ahead of time. Using either a dashed line, or just your mind’s eye, mark out a set of smaller areas on the whiteboard, where each area will correspond to a particular part of the meeting or workshop, like this:

This will help everyone understand and remember the various parts of the meeting much better. Also, try to make the shapes photo-friendly, to make taking photos of them easier (see point #5 below).

2: Use colour to add meaning and emphasis

Now, I’m assuming you’ve done tip #2 of the last 5 tips for whiteboarding awesomeness, and you have several good-quality whiteboard markers in several colours at the ready. Choose one marker for the bulk of what you write and draw (hint: black), and then choose a colour or two to use with the black, to represent specific meaning(s).

In the example below, I’ve used red to emphasise some elements of an outcomes hierarchy that I would need the room of people to pay attention to:

In this example, the red emphasises 3 things at a glance: There’s a box in the bottom right corner that isn’t connected to anything (this could represent a project that isn’t contributing any outcomes); another project added to the left that we’ve forgotten about; and the highest-level outcome is in a warning-state somehow.

3: Breathe life into those boxes and arrows

If I had a dollar for every box and arrow I’ve ever drawn on a whiteboard, I could definitely buy an island right now, and I’m guessing you’d probably be on your way, too. Boxes and arrows are the bread-and-butter of whiteboard discussions, so why not give them a lot more life and meaning?

You’re probably used to sketching something like this on your whiteboard, or seen it done:

But what if you did something like this:

There are several extra things going on here:

The shape of the arrows adds more meaning – The middle arrow is in a spiral, indicating something that’s either iterative, or complex, or just plain dizzy. The top arrow arcs up and over, indicating a part of the process that soars over the rest, leading to a positive outcome.

The boxes have character – Simply adding a face to a box gives it life, character, and meaning. Depending on what you want to communicate, this sort of tip can be a powerful ally for helping people to remember certain concepts and ideas.

Colour is used to indicate meaning – Red is used for something unfavourable, while green is used for something – well – good!

4: Give them the pen

According to maestro visual communicator and author Dan Roam (and I’ve seen this in action myself), there are 3 types of people in the room when it comes to whiteboards:

  • The Black Pen People – they can’t WAIT to jump up and start drawing on that whiteboard (me!)
  • The Yellow Pen People – they’re happy to hang back a bit, and add to someone else’s work
  • The Red Pen People – they wait until the end, question it all, and might just jump up and re-draw it all

It’s really useful to know what sort of Pen People you have in your meeting, because you can use that to your advantage. For brevity, I’m going to focus on the Yellow Pen People, since they’re the ones who will give a lot of value to a meeting through visual communication, if nudged in the right way.

Here’s how. On your whiteboard, draw things that let the Yellow Pen people easily see where they can add their bit to, give them the pen, and then ask them questions. Here are a few examples:

  • Sliding scales – Draw: a sliding scale, with an alternative at either end // Ask: “Is this a low-risk move or a high-risk move? Where do you think a circle should be on this risk scale?”
  • Fill in the gaps – Draw: a set of circles representing the set of whatever you’re talking about (e.g. projects) // Ask: “Are there any projects missing? Could you draw any more in?”
  • Make connections – Draw: a set of circles representing the set of whatever you’re talking about // Ask: “How are these connected? Could you draw lines in where you think the connections are?”

5: Capture those whiteboard drawings clean and fast

It stands to reason, the sooner you can get a good clean picture of the whiteboard into your team members’ (or stakeholders’) inboxes, the better. The more you use images that they’ve seen before to reinforce what was talked about or decided, the greater your influence will be.

Thankfully, there are some great (and free) smartphone apps out there that will take a great photo, clean it up and send it to your inbox in a jiffy. My current favourites:

You can read a whole lot more about capturing your whiteboard drawings in this Presto Sketching blog post: Capture photos of your sketches like a pro.

Well, there you have it! 5 more tips that I hope will really improve your whiteboarding skills, as well as the meetings and workshops that you and your team have. Let me know in if and how you put these tips into practice, and if they’ve improved your meetings.

5 tips for better whiteboarding awesomeness

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No-one likes boring aimless meetings, or long wordy slide decks, and a big way to make meetings much more engaging is to use a whiteboard. Writing and drawing on a whiteboard is a great way to visually reflect what’s being said in the meeting. In a way, the whiteboard becomes your second voice in the room.

No matter what you think your ability at the whiteboard is, here are 5 ways you can take your own whiteboarding skills from good to great.

1: SLOW DOWN

Drawing on a whiteboard is a lot like public speaking: if we rush it, we won’t sound very confident in our ideas, what we draw will look like an unruly mess, and others won’t be as confident in our ideas either. How often have you seen this sort of thing on the whiteboard, scratched your head and wondered what it was:

Just slow down. Slow. Down. Breathe. Spend just a few extra seconds as you draw, and be more deliberate with each line. It will inject so much more confidence in what you draw and what you say. And when you project more confidence, others will have more confidence in your ideas. And they’ll remember them longer, too. Try to aim for something that’s just a bit neater, like this:

2: Get decent whiteboard markers

There are a lot of really ordinary whiteboard markers out there, and they do you and your ideas no justice at all. Let the ink speak to the quality of your ideas, and get a set of decent markers that don’t run out by the end of the meeting. Chances are, there’s a newsagent or office supplies store near you that has a range of markers to choose from, for less than the price of a cup of coffee. My favourite tends to be a chisel-tip marker (rather than a bullet tip), so I get a chunkier line:

3: Practice your writing

This is related to tip #1: be a little more deliberate and neat with your writing. What you write is like your voice recorded on that whiteboard long after you’re not in the room, so it’s worth putting a bit of effort into your lettering.\

We’re not aiming for precise calligraphy with graceful ligatures and flourishes, of course! But just a bit of neatness goes a long way to projecting more of your character, and more of that confidence. Try practicing on the whiteboard before the meeting, in both lowercase and capitals:

4: Master outline text

Outline text is eye-catching and, used sparingly as a title or two on your whiteboard, will command attention and inject a little more life and energy into the meeting, for very little effort. It’s best to practice beforehand, if you’re not confident. The best way I know to get good at outline text is to draw each letter in capitals first (with plenty of breathing room between the letters), draw an outline around it, and then rub out the first line:

5: Master a small set of icons

Try to practice a small set of simple icon-like pictures that you’re likely to use over and over, from meeting to meeting. You might like to start with some like the ones below, that represent things like goal, problem, process, conversation, security, company, options, and so on.

These tips will really take what you draw on the whiteboard to the next level, and inject more confidence and life into what you have to say, so why not try them in your very next meeting?

Let me know if and how you’ve put these tips into practice, or maybe a share a killer tip of your own. Here’s to better whiteboarding, and better meetings!

Sketch the resource Tank for better team efficiency

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I’m sure you know the feeling of being absolutely overwhelmed. You’ve got so many things going on in your head, and then one extra simple thing comes along, and you’re just flummoxed. Stressed. Jammed. Stuck.

Welcome to cognitive overload.

Not fun, is it? But hey, aren’t you glad there’s a sketch you can try, to visualise all those things, and then work out how to make sense of it all? I know, right?

The Resource Tank visual framework

I’d like to introduce you to my friend the Resource Tank sketch, and it basically looks like this:

You draw a tank, with a wavy line to show that it’s full of liquid, and then some straws coming out of it, going to various things that are drawing on that resource. The resource itself – the liquid in the tank – can be different things, like fuel, or time, or attention, or patience, or money.

When we run into a problem, or have to make a decision, it draws from our ‘cognitive fuel tank’. A few things or a few decisions are okay, but when there are more and more, it can drain us dry. Visualising it on paper (or on a whiteboard) like this is a great way to bring all those unseen things out of the fog of your mind and into the light, and then think about what we can do about them. But wait, there’s more:

By putting levels in your ‘tank’, and straws that go to different depths, you can also explore how different things can drain more of the resource, whether we want them to or not. This is a really neat visual metaphor that you can adapt and use in a variety of ways, e.g.:

My ‘attention map’ – what are the things that matter the most to you? There should always be ‘fuel’ for those things, which is why they get the deepest straw. There are things that matter a lot less, so we should only let them have a shallow straw.

Budget and expenses comparison – what would it look like if you compared what your budget expenditure should be, to what it actually is? Are there types of expenses that are crowding out other types, draining resources away from the things that matter?

Team resources and expenditure comparison – What would the fuel tank look like if it were your team? Say you manage a support team; are you leaving enough fuel in the tank for your premium clients? Or is energy being sapped by lots of seemingly urgent and important tasks?

These are just a few examples of how you can use the Resource Tank visual framework, and I’m sure that if you applied it to your own situation, you could probably think of (and sketch!) some more. Whatever happens, we all want to move away from this situation (below)!

So have a go, and have a think about how deep all of those straws are sinking into your valuable energy and attention, and then have a think about what changes you could make to set those straws at more – ahem – fuel-efficient levels!

How well does your team make decisions? The Decision Tree can help

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A good friend of mine once said that a team is running well when it’s moving at the speed of trust (which is a classic Stephen Covey line). I’ve always found that trust at work has so much to do with how a boss delegates work, and empowers team members to make decisions themselves. Liz Wiseman’s book Multipliers: How the Best Leaders Make Everyone Smarter is a huge help in this area.

Easy to say, but hard to do, right? If you’re a manager, how do you free up your team to make decisions without you getting in the way? Or how do you try to change the behaviour of a micro-managing boss so that they will trust you more?

Draw a Decision Tree

One way I’ve found that really helps is (surprise surprise) using drawing and visualisation. More specifically: drawing a Decision Tree*. The Decision Tree is from Susan Scott’s book Fierce Conversations, and looks a bit like this:

Go ahead and sketch a tree yourself**. Think of your project, your team, or your company as a tree that grows and bears fruit. For this tree to thrive, countless decisions are made every day, week, month and year. But there are different levels of decisions:

  • Leaf decisions – Make the decision and act on it. You don’t need to report the action you took. There’s no real risk here.
  • Branch decisions – Make the decision, act on it, and then report the action you took (daily, weekly or monthly). There might be some risk, but it can be mitigated.
  • Trunk decisions – Make the decision, but report on the decision to check before you take action. There could potentially be high risk of harm to the project, team or company.
  • Root decisions – Make the decision with input from other people. There could be great risk of harm to the project, team or company if these decisions are poorly made and/or implemented.

Example: if you yank a leaf off a tree, the tree isn’t going to die. In the same way, a ‘leaf decision’ poorly made won’t really impact the company. But if a wrong action is taken at the root level, it could really damage the tree.

How to use the Decision Tree

The Decision Tree has tons of uses:

A way to figure out autonomy – To help you and your team think about and clarify what ‘autonomy’ means in their context (this was HUGELY helpful for me in a previous job!), so that everyone knows exactly where they have authority to make decisions and take action.

A way to chart professional development – To help articulate clear paths for professional development. The more senior an employee gets, the more their decision-making power moves from leaf to branch to trunk level.

A way to free up senior management – To help senior management release control appropriately, and develop grassroots leadership within the organisation. This frees up senior management to focus on the more strategic decision-making, while providing more learning and development opportunity to employees at various levels.

A way to help a team work better together – To help a team and/or management articulate where team dynamics and leadership feel wrong (micro-management, anyone?), and where changes can be made in how decisions are made and acted on.

A way to coach junior managers – Junior managers are typically on a journey of relinquishing control and empowering people around them (I’ve been there). The Decision Tree is a great way to coach a junior manager on how to delegate more to others.

Here’s an example way to use the Decision Tree in your team

Do you manage people? Are you a project manager, change manager, or product manager? Here’s a step-by-step way you might want to try using the Decision Tree in your team:

Draw the Decision Tree on a whiteboard, and use the Root / Trunk / Branch / Leaf structure to explain the four different types of decisions to your team.

Get everyone to list the various decisions that need to be made in the team. My favourite way to do this is to capture them on sticky notes, one decision per note (you’ll see why in a second). Ask each team member to read out what they wrote, and ensure that everyone understands each one. Here are some examples:

  • Leave request approvals
  • Quarterly ad-spend changes
  • Commits and pull requests (for the developers amongst us!)
  • Stationery orders

Map the decisions on the Decision Tree. Everyone can then place their sticky notes on whichever level they think each decision belongs. You can always combine any duplicates as you go.

Discuss the map of decisions on the Tree. Are all the decisions placed where everyone expects? The interesting insightful parts of this discussion should be about any decisions where people don’t agree on the level at which they should be. Why do different people expect specific decisions to be at different levels? how can they come to a common understanding about the appropriate level? This can be particularly insightful for a team manager.

Finally, discuss what specific actions can be taken, to change the situation to be more favourable.

As always, I’m keen to hear if and how you use this visual framework, or any other techniques included in this blog.

* I should say that this Decision Tree visual framework is different to the boxes-and-arrows decision tree drawings you might have seen before, which are still great for analysing decisions and outcomes.

** I probably went a bit overboard on mine (above); a simple bunch of lines is completely fine!

Here are 4 lines to help you understand any problem

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As Albert Einstein might have said*, “Given one hour to save the world, I would spend 55 minutes defining the problem and 5 minutes finding the solution.” It’s so important to understand the problem before jumping in to tackle it, isn’t it?

When it comes to understanding (and solving) problems, we tend to think of ourselves as rational creatures, who form opinions and make decisions based on facts and logic. But as you probably know, our emotions play a much larger role in opinion-forming and decision-making. We have all sorts of unconscious biases and emotional triggers**. What’s more, a lot of problems don’t really exist in isolation, but are connected to other problems and solutions. We might come up with a solution to a problem, that then upsets something else. A great example of this holistic thinking in action is how pet stores in San Francisco (and other cities) can now only sell rescue animals, to combat the spread of inhumane ‘puppy mill’ breeding.

So there’s actually three parts to any problem:

  • Rational – objective, facts and data
  • Emotional – subjective, feelings and stories
  • Political – associative, connections and systems

So, how do we use only 4 lines to understand a problem? I’m glad you asked. Trying to understand all parts of a problem in your head is just too hard. Let’s look at how you can do a simple sketch to help. To start with, write a succinct sentence about your problem in the middle of a page, and draw a cloud around it, like this:

Next, draw three lines radiating out, pretty much equally spaced, and write these questions:

Now, fill each of those three spaces with whatever you think is relevant, to answer each question. You can write bullet points, or draw pictures, or maybe even a mind map of connected thoughts. Go nuts.

This is a simple visual way to explore a problem space. To really do this properly, I’d take Albert’s advice and spend at least 55 minutes on it, and I guarantee that you will have a much deeper, nuanced understanding of whatever your problem is. And feel free to adapt the prompt questions to your context.

Depending on the problem, your page should start revealing some insights to you. Maybe you don’t have much in the ‘rational’ space, but a lot in the ‘political’ space? Or maybe there’s SO MUCH on the page, that you need to scope the problem down a little bit?

Try it out; I hope you find this technique useful, for you and your team.

See, don’t you feel smarter already?

* There are so many of these sorts of quotes around, citing Albert Einstein, that I’m sure he couldn’t have come up with all of them. I mean, how would he have found time to work, in amongst all that brilliant commentary? Oh, yeah that’s right, he was a genius. 😉

** My go-to books on this topic are:

(These links have a referral code)

Make your transformation happen with the Superhero Booth visual framework

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It’s well known that visualisation helps us achieve the success we want to go after. This has been documented especially in sports performance, but visualisation – imagining your intended goals and how it feels to achieve them – is a skill available to anyone. I was at a meetup the other night, and I had a great conversation about how drawing is a really effective way to visualise goals (d’uh!).

And it reminded me of this great visual framework that you can use to clarify exactly what would turn ‘Regular You’ into a ‘Super You’. And it goes a little bit like this.

Step 1: Draw ‘Regular You’

Like other visual frameworks I write about, this is all about using a 2-dimensional space to organise and connect your thoughts, to explore a challenge or solve a problem. Grab a sheet of paper and a pen, or a whiteboard and a whiteboard marker, and draw the following simple pattern:

Draw a picture of you on the left, as you are now. You can draw a simple figure like I have here, or something that looks more like you… that’s completely up to you.

Step 2: Draw ‘Super You’

Now, ask yourself: if you were a superhero, what would your super-powers be? Have fun with it, and let your imagination go wild. Here are a few that tend to come up with groups I’ve done this with. Super strength? Maybe. Flying? Being invisible? Being able to clone yourself? Now you’re talking.

On the right, draw a ‘Super’ version of you (another way to think about it is ‘Future You’):

The Super You can be showing the super-powers you’re thinking of, but if that’s too complicated, just a simple figure that looks a bit super-ish is perfectly fine. Feel free to copy my one (above). It helps to put your initials on the chest, too. Example: I remember one guy in a workshop just wanted to be super PUNCTUAL, because he was late all the time, and it frustrated him. So when he drew the Super Him, he just drew himself with a massive clock hanging around his neck!

Write your super-power(s) above the ‘Super You’ figure, and now think about why you want those powers. Why would you want to clone yourself (for example)? This can be really insightful for you, because it shows what you truly value. We can never be invisible*, but maybe if we dig into why we want to be invisible, there might be something that we could do to achieve some benefit of being invisible. But let’s get to the next step first…

These super-powers are a bit of a metaphor for how we really want to be, and you may well see how they could become goals for you to pursue.

Step 3: Draw the Superhero Booth

Now, draw a big box in between the two figures, and draw an arrow to show how ‘Regular You’ stepping into that Superhero Booth, and another arrow out the other side, showing how you come out as Super You:

Can you see how this ‘Superhero Booth’ works as a visual metaphor? It makes you think: “what goes on in this booth that turns me from Regular Me into Super Me?”

Step 4: Stop I Start | Continue

Here’s where it gets interesting. Draw 2 horizontal lines in your Superhero Booth (see mine below), and write STOP, START and CONTINUE, like this:

Now, jot down what you think you need to (you guessed it) stop, start and continue, to become that Super You. Remember how I said to think about why you would want each of those super-powers? Think about the benefits of those powers that appeal to you, and what you could stop, start, and continue in your life and work, to achieve those benefits.

Be bold and set yourself challenges, and let this Superhero Booth be your map, to remind you of what you need to do. Improving yourself is hard, and there are sure to be some challenges in your way… but never fear; there’s a visual framework to help you with that, too. 😉

Try it as a team

Discussing (and sketching) what your super-powers are as a team is really insightful, too. What needs to happen inside that Superhero Booth, to take your team to the next level?

Here are some other ideas about how to use this visual framework:

  • Are you a designer or product manager? Try envisioning the Super Version of your customers (i.e. what would make them better), and let the Superhero Booth be a catalyst for connecting their needs with your offering.
  • Are you a project manager or scrum master? Try it with your team to help everyone improve each others’ performance
  • Are you in change management? Try it with different parts of your organisation, to see where they’re at, where they want to be, and what is going to resonate with them to get them there.